MOBILE INSIGHTS

Discover mobile insights for your business

Mobile is changing the way we live our lives.
Read the latest mobile insights from Mobylise™

Mobile insights to help create profitable mobile marketing strategies, develop great websites and apps, and build long term relationships with your customers.

What’s the Focus for Web Design in 2019?

WHAT'S THE FOCUS FOR WEB DESIGN IN 2019? 2019 will be all about delivering on user experience. Prioritising speed and mobile design, eye-catching simple designs with asymmetrical layouts, immersive video backgrounds, and more will be important for website design in 2019.   Mobile...

Mobile Personalisation & Automation

STRIKING THE BALANCE BETWEEN AUTOMATION & PERSONALISATION. How do you Strike the Right Balance Between Mobile Personalisation & an Automated Service? Technology is impacting consumer preferences and companies have to move faster than ever to adopt a customer-centric mindset. But, customers...

Mobile Search Advertising in 2019

MOBILE SEARCH ADVERTISING IN 2019. This is the year that you can't ignore for mobile search advertising. In March 2018 Google announced that it was rolling out mobile first indexing.  This update to Google’s core algorithm served as a wake-up call...

Key Mobile Advertising Tips for 2019

KEY MOBILE ADVERTISING TIPS FOR 2019. Everything is now ‘Smart’... So we've put together some mobile advertising tips to help you into the new year. Brands are turning their focus toward mobile media advertising to grow visitors, reach and engage new...

It’s Christmas – On-Mobile & In-Store

It’s Christmas Time – On-Mobile & In-Store. Let’s talk about the dual experience. With Xmas shopping in full swing, it's important to be thinking about how the in-store and online experiences align. On-the-go consumers have easy access to all kinds of...

PWA: APP-athy on the rise

mobile apps and PWA's
APP-ATHY ON THE RISE - AS ARE PWA's (PROGRESSIVE WEB APPS) Like many people, my inclination to download another native app has long since waned. I’m not alone. The number of apps available for download in leading app stores as of...

Insurance: Are We Making the Most of The Mobile Opportunity?

IS THE INSURANCE INDUSTRY MAKING THE MOST OF THE MOBILE OPPORTUNITY? Every industry is being taken over by mobile marketing and insurance is definitely no exception. More and more insurance consumers are spending time on their mobile devices.  Researching, comparing quotes,...

TV to Mobile Media

TV TO MOBILE: MEDIA'S MOST POWERFUL COMBINATION? The dynamic of Mobile & TV viewing is changing at pace – is your strategy?  We all know how powerful TV advertising has been over the decades. We also know that the dynamic...

Mobile First or Bust

MOBILE FIRST OR BUST? We are all witness to a world which has most definitely gone mobile first.  The challenge for business now is to transition quickly enough.  Otherwise you risk becoming a 2nd class brand, or worse – out...

Smart Speaker Wars: Amazon is winning

SMART SPEAKER WARS: HOW AMAZON IS WINNING. Smart speaker usage is growing - how can brands exploit this new channel?  Siri, Alexa, and Google are getting to be commonly recognised household names. Voice assistants are for all intents and purposes...

My Mobile CPA Is Too High

Mobile CPA
MY MOBILE CPA IS TOO HIGH - WHAT CAN I DO? You've been told to reduce your mobile CPA, now what?  Cost per acquisition is always one of the key metrics for any business.  And while the definitions of CPA can...

The ‘Amazon Effect’ on Mobile Business

THE AMAZON EFFECT ON MOBILE BUSINESS. People are spending more and more time online, and with Amazon in particular.  It’s also no secret that much of that time is spent spending, and even more of it is spent with Amazon,...

Daily Mobile Usage Trends – 2018

2018 DAILY MOBILE USAGE TRENDS. What are the mobile usage trends for 2018 and how can they help you to build a better strategy?  In this article we look through some 2018 daily mobile usage trends and statistics to help...

GDPR Advice for Mobile Marketing

GDPR’S GONE MOBILE. Most businesses are now aware of GDPR and have at least made some headway.  They've changed their marketing strategies and tactical initiatives accordingly. But many are still looking for GDPR advice and what this means for their...

Is a Responsive Website Enough?

IS A RESPONSIVE WEBSITE ENOUGH? So you've got a responsive website, but your mobile conversion rate is still too low. How can you improve it?  A few years ago there was a rush towards building responsive websites – a site...

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